| ˈkɒntɛnt ˈstrætIʤI |
A proper content strategy drills down to what you are at heart; the ethos and philosophies that underpin your business and seeks to extrapolate them out to brand level. More than that, it will develop a master plan to communicate to your customers precisely who you are, what you do and why you do it.
Building visibility for your brand on the web, a content strategy will set you as an authority in your sector. Making people stand up and pay attention to your business.
Understanding who you are as a business is the lynchpin to any content strategy. Beginning with an audit of your company we explore:
Next we understand your audience, your customers and your community.
By exploring the content that they engage with, the demographics they fall into, their needs, wants and desires, we develop in-depth client personas.
We do this by exploring analytics data, creating sales team questionnaires, monitoring user sessions and our using own, incredible, minds.
With a clear understanding of who you are and what you want to say, as well as distinct, defined user bases to target, we go about creating our strategy.
“But what does this entail?”
This means that we define the channels through which you should communicate your messages, who you will be speaking to and how best to talk to them. Cementing a solid, strong, core from which you can look to expand.
Importantly, this will ensure that all staff across all levels of your business will know precisely what to say and how to say it.
A content strategy is wholly useless unless it looks far ahead into the future. Scanning the horizons of your sector, we plan for topics that we can cover down the road, whether that be as a consequence of legislative changes, emerging markets or expansion of your services.
By employing a forward thinking mentality from the very beginning, we make sure you’re not just jumping on new opportunities, but fully prepared for them as they land.
You can sense it, can’t you. We’re just a little bit different. You can’t quite put your finger on it, but it’s there in the back of your mind as you read this.
Want to know what it is?
We’re cool. Not in the hip, overstated way, or in the overly laid-back insouciant way either, no.
We’re interesting, we’re inventive and we’re no-bullshit. You know why you know this? Because of the branding and content strategy we put in place when we began this business.
So if you want to see what we can do, in effect, there’s no better place than right here. Right now.
It might not be everyone’s cup of tea. It might not be yours. But that’s ok, because we’re exactly who we say we are and we want to work with people who can appreciate that.
Is That You?