| ˌDefɪˈnɪƩN̩ |
THE ART OF USING THE WRITTEN WORD TO PERSUADE, COPYWRITING IS ONE OF THE MOST POWERFUL TOOLS IN YOUR COMPANY’S ARSENAL, TURNING THE SCEPTICS INTO BUYERS AND THE BUYERS INTO BRAND ADVOCATES.
It starts out with a question,
“What do you want to say?”
With an answer, we ask,
“Why do you want to say that?”
“How can we best say this?”
Whatever your sector, service or style, excellent copy is an absolute must. Communicating to your customers in a consistent, convincing tone, you need to take care of your messaging and ensure that you’re saying the right things in the right way.
Producing boring copy – or worse yet – copy with spelling mistakes will reflect poorly on your brand, leading to a loss of sales and damage to your reputation.
Our freelance copywriters we will make sure that your positioning is on point, your tone tip-top and your customers eager to get on board.
Don’t be another victim of poor word choice.
How We Work
What a freelance copywriter does for you!
The first port of call is to research your company and your direct competition.
We will read through your materials and ask ourselves, “what don’t I understand here?” Then we ask you to explain it to us.
We often find that companies take for granted that their user knows things that they simply don’t…
Taking the time to comb through your competition, we see who is winning with their copy and analyse why this is the case.
Understanding winning copy is to understand your client’s psychology.
We look into how your consumers use you, and understand how they want to use you.
Understanding the words they use when they talk to you, the terms they search for, the desires they have gives us key insights into how we can assuage their desires for knowledge.
- Analytics Data
- Consumer Surveys
- Sales Staff Questionnaires
- Market Research
We only wade in with our words once we understand your world.
The copy only comes after we’ve got a full understanding of your brand, your aspirations and your clients.
Talking the language they use to describe you and your services, and taking the knowledge that only you have, we spin the yarn.
Your uniqueness. Your specialisms. Your skills.
Our Copywriting Services
People have short attention spans. Writing for the on-demand, digital world means getting your information across as quickly and succinctly as possible.
Shooting you to the top spots of Google, SEO content has become, and will be increasingly important. Get it right from the beginning and reap the rewards.
The key to an incredible advertising campaign is consistency. Whether that’s achieved through your imagery, tone or message. Your copy underpins them all.
Clients Who’ve Used Our Copywriting Services
Need to know anything else?
We’re friendly monkeys…