A luxury interior design agency, Boscolo required blog content and management. The focus was on giving their prospective clients touch points throughout their protracted buying cycle.
- Content Strategy
- Blog Writing
I must say, it’s very impressive. We love it! The images look fantastic and the it’s beautifully written.
Thank you very much indeed for promoting our brand so well in this way. I have no doubt it will stir some interest. (Our director is so impressed she has asked if you would like to be our sales rep!)
Amy Fletcher, Ochre
The Luxury Blog
There were two main goals with this project: Brand Awareness & SEO.
The client is a high end interior design agency who wanted us to create content which upheld their extremely high personal standards. Demonstrating their abilities as designers, the content needed to rank highly for key search terms whilst offering prospective clients key insights into who they are and what they can offer.
We ascertained that the desired audience was affluent couples/families between the ages of 35-55 with a great deal of disposable income. They were likely to be on the research stage of the buying cycle, which for this industry can last anywhere between 6 and 24 months.
Luxury. Interior. Design.
There really isn’t much more to say. The blog needed to reflect their knowledge of (and abilities to) produce high end interiors.
Due to the fact that clients were likely to be at the research stage, we decided to mainly focus on creating design inspiration posts which were likely to be highly shareable, but also informative for the client at this point of their buyers journey. These posts are highly optimised for keyword search terms pertaining to luxury design.