Understanding Your Business
Understanding Your Users
This has been our story. Now it's yours too. Pick a path.
Good website content writing does 3 things:
Nailing all three of these briefs takes a considered approach and an understanding of not only your business, but your clientele and the language that they use. Matching their words with yours, tantalising them with your offerings, convincing them of your uniqueness will turn humble website visitors into customers.
And customers into brand advocates.
The key to great content is understanding those who will view it.
By drilling down to the core of who you are as a company, we understand the ethics and philosophies that underpin your business.
At the same time we will delve into your competitors’s data, scouring their content to see what works and what doesn’t.
Most importantly, we take the time to get to know your customer base. The people they are. The language they use. The aspirations they have.
Understanding winning content is to understand your client’s psychology.
Based on what we have found in our research, we will create a content strategy that will work for your business. What does this mean? Well, that depends on how much work you’ve already done, but it can encompass:
The information architecture or restructuring of content on your website or application.
An SEO strategy that will take you to the heights of Google’s search.
The creation of a tone of voice for your business, individuating you from the maddening crowd.
The optimisation of UX on your landing pages to generate more leads, more sales and more business.
Or it could be as simple as saying, “we will write these pages for you.” It all depends on what you need and what you’re hoping to achieve.
We only start actually writing your content once we have a proper understanding of your business and what the strategy is going forwards.
Even then, we make moves cautiously. Providing you with test content we ensure that we’ve nailed the brief to the standards you expect.
Got the green light? Good. We set a date and then we pen your pages like a horde of hell hounds.
With the copy ready, let us upload it for you and ensure that it’s positioned on the page appropriately.
We can even create social posts, press releases and other promo to ensure that it doesn’t just sit there all sad and lonely, but gets the right eyes on it.
People have short attention spans. Writing for the on-demand, digital world means getting your information across as quickly and succinctly as possible.
The key to an incredible advertising campaign is consistency. Whether that’s achieved through your imagery, tone or message. Your copy underpins them all.
Get a buzz around your business by having a blinding blog, establishing you as an authority in your industry. With a proper strategy that will mean big things.
Shooting you to the top spots of Google, SEO content has become, and will be increasingly important. Get it right from the beginning and reap the rewards.